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Bacall Associates using social media techniques for public relations



Today, several business owners engage in social media to improve their brand image; in the past, these platforms were only used for personal reasons.

Bacall Associates – a boutique sale, advertising, and PR support agency - will share a few techniques where you can use social media to boost your company's public relations.

Create good content

Make sure to publish a social media friendly content that the customers will surely buy, share and value. Incorporating case studies in your content could add value to your post because they're one of the strongest quantifiers you can use on the internet. They also provide a concise and clear data along with a perspective on the results. They should be presented in the right method to get an emotional reaction from your potential customers, which may cause direct involvement and possible sharing. Case studies are often shared by leading media outlets provided by businesses of different sizes and influence. You can also include videos or pictures to add life to your content. Publishing great content can improve your brand image and PR.

Make your brand caught bloggers' attention

Seeking bloggers' coverage can also help you boost your brand. The connection between public relations and social media known as the blogosphere serves as one of the most important factors for bloggers. Bacall Associates also affirmed that most bloggers are actively using social media platforms nowadays, and many of them are being carefully monitored by journalists.

Use social media to connect with the press

Since they can get a boatload of information on the web, the press has made the internet their home throughout the years. Major publications are now using Reddit to source fascinating stories while major news outlets are covering Twitter through the use of hashtags and trends.

It is now quick to connect with the media using social media platforms. If you have a great story to cover and use appropriate social media tagging and hashtags, it is possible to get a solid media coverage.

Bacall Associates now in Singapore is involved in this practice for several years now and they've been using social media to heighten their influence to their customers. The impact of social media on public relations indeed brought remarkable change to this practice, which helped many businesses around the world to enhance their brand image.


Leny Parker may 18 16, 03:40
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Bacall Associates marketing plan using social media



Bacall Associates views social media as an excellent helping tool to several business owners. It can help you with your public relations as well as fostering your integrated marketing communication (IMC) plan. Bacall is known for their cost effective integrated public relations, marketing and sales campaigns in the United Kingdom, Asia like Singapore and Hong Kong.

It's critical to have an IMC plan first before you start communicating with the world about your company according to Bacall Associates. It may contain different approaches on how to communicate your business with your target audience. It can also be a powerful guideline to marketing teams during implementation to reduce any concerns and to prevent any internal disagreements between stakeholders.

Social media is considered essential to any IMC plan these days whilst your IMC can use several different communication mediums such as content marketing, public relations, advertising and social media. Bacall Associates found the impact of social media on the following areas, which proved that it could improve your IMC plan.

Public relations (PR)

Social media has lessened the pressure on PR pros over the past few years because it offers great benefit and easy accessibility to them. They can get a comment out within minutes of the news breaking with social media, its speed and relevance are really remarkable. Your social media audience should be connected to your sources.

Advertising

Social media made a huge change in the world of advertising today because it can specifically target your audience, easily measure your social media advertising ROI, and immediately make changes to your advertisements, that's why business owners put big advertising budgets on social media nowadays.


Leny Parker may 12 16, 04:23
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Bacall Associates Tips to plan a holiday trip



Are you planning to have a holiday trip with your family? As one of the experts in travel, Bacall Associates views that it will be a great idea because it could create special and sempiternal memories with your family members. Don't stress yourself too much, just focus on the fun and relaxing aspect of it because the Bacall team is here to guide you in planning your getaway.

Get a travel journal

Having your own travel journal can help you prioritize things and be in control of any predicament because this can be a tool for you to cope with different situations since you're knowledgeable about the plans you've made and they're kept in a single place, so the moment you begin planning your holiday trip, get a notebook and write down all your ideas. But if you prefer an electronic journal, you can go with it, just remember that things might go wrong with electronics so it's better to have a printed version of your travel plans.

On the other hand, most prefer a handwritten journal because it provides an emotional experience. You know that whatever you write there is important to you, and you can see your thoughts in your own writing, making memories to every single page. Handwritten journals give stronger impression than electronic journals.

Choose your top travel destinations

If you have a few places in mind, write down those places in your journal and see to it that you'll only make a short list of it, so that it will be easier for you to decide on which place you're going to for your holiday trip. The list may include your top three preferred destinations.

Research each place on the list

Research everything you can about each place on your list to help you compare them a lot more carefully. You can use search engines like Google or Bing with your research, or you can ask your close friends and relatives for more information about each place. You must know the transportation available in each place, and how long will it take you to reach your destination using different types of vehicles. Also include in your research about crossing borders so that you'll know if you need visas or if your passport is in order.


Leny Parker may 10 16, 05:34
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Bacall Associates tips on how to integrate social media into sales promotions



Social media can provide a huge amount of information about qualified leads. A well-designed campaign using a combination of promo codes can produce a lot of detailed data, that's why most social media platforms provide analytics to analyze these data for future campaigns. It's really important to properly manage the data when you have collected these leads. A modern CRM (customer relationship management) software allow your team to capture leads as well as to follow up with offers and subsequent campaigns.

Today, it's no doubt that a lot of customers choose social media to search for trusted opinions of different individuals about a certain product or service since it's easier for them to research and buy online. A well-organized social media campaign must be an important part of your business' sales promotions because most people prefer a recommendation from a friendly face than a dry impersonal search result.

A well-organized social media campaign can also be a strong and effective sales tool as it allows your business to get closer to the customer, enhance your understanding towards their interests and develop lasting relationships with them.

Acquiring social media success often involves a long process, especially in small businesses, you should flourish your profiles first and develop a genuine relationship with your business' followers in order to provide value before easing into any type of sales promotions. The following are some simple tips provided by Bacall Associates in utilizing social media into your sales promotions.


Leny Parker may 5 16, 05:44
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Bacall Associates tips for making travel more affordable



Some companies understand this need of every individual, that's why they're giving their employees free trips to help them rest for a while to help them work more efficiently once they return. However, not all companies are like this because they want their employees to work more for them but pay them less. That aside, Bacall Associates guarantee that traveling can be really inexpensive, and fun and rejuvenating at the same time.

Do you love to travel so much but you don't have enough time and money to do it? Worry no more because Bacall Associates will share some money-saving tips that can help you travel to the place you want. You can trust the organization’s judgment because it is a renowned boutique PR, marketing and sales support agency that specializes in travel at the top end of the market. After reading this article, you will never excuse yourself from traveling anymore.

Stay in youth hostels

If you’re a young traveler, it’s often a good idea to stay in youth hostels to save money. Don’t let yourself drown into the wrong ideas or myths about youth hostels because this kind of place allow young souls to see the world without spending too much money since they're inexpensive to stay in. You'll also get a chance to meet new people who are doing the same as you. But since you're staying in a youth hostel, you should practice extra caution because of safety reasons.

Book in advance

If you can handle your trip well in advance, then it's a good thing because this will give you the best pricing especially if you're going to travel during holidays. Bacall Associates always recommends booking in advance to make sure that you can get the best discounts where you can save up to 80%.


Leny Parker may 3 16, 04:13
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Bacall Associates small Maldives island



Having shaken up the hospitality scene in the Maldives with the launch of Amilla Fushi, which into its second year is pulling in an elite cult following amongst the cognoscenti, the Small Maldives Island Co. are continuing to make waves with their second venture.

Taking an unexpected cue from the halcyon days of the classic glamorous getaway, Finolhu recalls the heady allure of vintage beach vacations with its classic design, retro touches and laid-back ambiance.  Set within the UNESCO biosphere reserve of Baa Atoll (served by the new Baa Atoll airport or accessible via a 30-minutes seaplane ride from Malé) Finolhu has all the hallmarks of paradise. Translucent waters, 1.8km long white-sand bank and perma-clear skies aside, what really sets it apart from its Maldivian competitors is its effortlessly stylish surrounds and beach clubby-ness.

The ultimate island experience for chic couples, fun-loving families and groups of friends alike,  Finolhu’s 125 villas come on the ocean, the lagoon or by the beach, with or without pool, and are outfitted with Instagram-worthy interiors and vintage-style Marshall speakers, while bathrooms and spa facilities are stocked with all-natural, organic products from  Neal’s Yard Remedies.

Finolhu’s old-school tuck shop, Milk Bar is tantalisingly located on the corner where The Cove Club, Thunderball on Palm Beach and the tennis courts meet. Treats range from guilt-free wraps, smashed avocado and acai bowls, smoothies, juices, and Bodyism Shakes to carefree ice creams and chocolates, amazing coffees, cool beers and wine by the glass.  Milk Bar is also a godsend for holiday ‘essentials’, stocking a seemingly telepathic variety of bathroom amenities, nick nacks and reading material.


Leny Parker apr 27 16, 04:32
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Beach holiday tips from Bacall Associates



Clearly, there are really plenty of beaches to choose from, and each one of those offers exceptional services. Ask your relatives or your close friends for some ideas, or just browse the net and trust the results shown by Google. Do not choose a beach that’s exclusive for couples or singles if you’re intending to have a holiday with your entire family. To get a fresh experience, you can also choose a “virgin” beach or a less crowded and quiet beach. Your loved ones will really take pleasure in the serenity of such places, and you’ll be able to do activities by yourself without bothering other people. Secret beaches are amazing! And Singapore has a few kind of these beaches and they’re really beautiful.

You and your loved ones should have a place to stay in if you’re planning to enjoy the beach for several days. You can choose between resorts within walking distance of the beach or resorts located by the beachfront.  Choose the one that is the most convenient for you and your family, and offers amazing beach accommodations.

Your loved ones will surely love doing different kinds of activities throughout your beach holiday, which means you need to choose a beach that provides an incredible collection of activities. Bacall Associates suggests that you should arrange everything and plan ahead of time. Paying in advance could also be an alternative so that you will not trouble yourself bringing a substantial amount of money to the beach. Before booking, do not forget to inquire if those activities are accessible during your stay.

You need to note that selecting the ideal time can also be significant. You should be aware that public holidays and peak season mean crowded beaches. Fully booked airports and road traffic are some of the hassles you should be worried about. With one of these scenarios in hand, you need to have the ability to make everything right for the holiday. Do not forget that selecting the most convenient time for your family is very significant.

Bacall Associates recommend you to pack light and right. Girls usually plan to pack their stuff in advance than boys, but nevertheless, it would be better if packing in advance will be planned by everyone. With this, you’ll not forget to bring important things with you. To properly arrange your things, you should create a list of the things you’re going to bring such as a sunblock, hat, charger, reading materials, etc.


Leny Parker apr 25 16, 05:19
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Bacall Associates - PR experts committed in luxury travel



Since 1994, Bacall Associates has been respected by a lot of individuals because of their professionalism and their competence. It is particularly a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market. Bacall Associates is passionate in launching and maintaining profiles for airlines, destinations, hotel groups, luxury developments, resorts and health retreats, and travel companies around the world.

Each of their incisive specialists has in-depth knowledge in the travel industry and has the ability of drawing on a wide range of media and industry contacts. Bacall Associates also brings a lifestyle advantage to their work by taking the message well beyond the travel pages to the luxury consumer. With more than 20 years of extensive experience, Bacall Associates has garnered numerous clients worldwide, which includes aviation and infrastructure as well as some of the world's best hotels, from independent properties to the iconic landmarks like the Burj Al Arab in Dubai.

Bacall Associates also established small niche operators in the marketplace and conceived PR strategies for major tourist boards and travel companies. It's only natural for every company to work hard, right? But Bacall Associates always exceed the norms. Most of the reviews of their clients reveal that their services are unrivaled. They're dedicated to achieving the specific public relations goals of their clients and driving the business at the same time. Bacall Associates proved to the world that they have a great team. They're passionate and ingenious individuals who can face any challenges. With their unrivaled commitment, they always exceed their clients' expectations.

Perhaps one of the question that pops into your mind is, "What is their secret behind their success?" The answer seems so simple; they're humble and honest, and have a positive attitude and a wealth of knowledge. Those traits are also the reason behind their solid relationships not only with their clients, but also with journalists. Bacall Associates also delivers a lifestyle edge to their work to add enthusiasm to their campaigns and guarantee the reach of the right audiences for their clients.


Leny Parker apr 21 16, 04:09
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Bacall Associates Effective PR campaign tips



The phrase "With great effort comes great reward" never gets old to Bacall Associates. This phrase serves as their inspiration to provide great services to their clients. They make sure that they're giving their best in everything they do. The same can be applied to you because you just need to exert great effort to achieve effective PR campaign.

Along with other business owners, you want to increase your visibility and reach your target market, right? Then content and execution will be your saving grace. Remember that those are important to make sure that your PR campaign will not fail.

To make your PR campaigns effective, you need to consider the following in order to help you achieve success.

A crystal clear goal

It's apparent that it should be on the top of the list because without a goal, you can't score. You and your audience may become confused if you don't have a clear purpose for your campaign. Your answer to the question, "What do you want to achieve for your brand?” should be definite and clear. Keep in mind that this will be very important to you because this will serve as your steering wheel in driving the road to success.

Right audience

You should reach the right audience for your brand. Considering your potential media outlet's audience and tone is important. Make sure that your content matches them and is appropriate. To target different types of media, you should create different pieces of content such as press releases, content marketing articles, and creative media kits. But remember, spamming irrelevant content is not good for your brand's image, so avoid doing it to everyone on your contact list. Publishing your content may not be enough, so it's better to put more effort on your side and do your best to communicate the right message to the consumers.


Leny Parker mar 15 16, 04:11
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Tips for traveling in Southeast Asia from Bacall Associates



Don't be afraid to bargain

People at Southeast Asia are used to do this approach and it’s already a part of their daily lives. But most westerners are shocked to find out that this is considered a standard practice in the subregion. For them, it looks like an unfair deal to the vendors, but actually, it's not. Most of the time, the first price sellers said is worth more than the item's regular price, and you might end up overpaying. Some foreigners just accept the first price and never tries to disagree with that. You should try to adapt this manner since you don't want to pay more, right? It is not a confrontation, so don't be afraid, just talk with the vendor with a smile. Push yourself a little and you might find it fun after learning to do it.

Booking in advance is not necessary

It is probably tiring and stressful to go to different places at the same time and then going back to the hotel you're staying. If you end up in a certain area and fell in love with that place, and you wanted to stay a few nights in there, then it will be more fun to find a place to stay in that specific place. Your schedule can become flexible if you're not booking rooms in advance because you're the one to decide when and where to stay. But sometimes, booking ahead is a good idea if you're visiting a place during a major event, or if you knew you're going to be tired from a long flight, bus or train ride and doesn't have time to wander around.


Leny Parker mar 9 16, 05:08
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