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Bacall Associates tips on how to invest in real estate



Are you new to real estate investing? Or are you already experienced in this matter? Whichever it is, Bacall Development wants you to take note of the following tips regarding real estate investing. The firm is a full-service commercial real estate firm that has been responsible for complete ground-up developments of more than 30 real estate developments in different states of United States.

Some people consider that investing in real estate can make them wealthy in an instant, but they're wrong. Indeed, change is constant in real estate market. What is in demand today may not be the same tomorrow. For instance, the rental market was strong during the past decade but it has been frail in the recent years. However, there are simple methods to protect your real estate investments. During the 1970's, the median home price was $33,000, then it became $195,000 in 2005. Based on this figure, it seems that the average home is doubled every seven years.

Bacall Development and associates suggests that one shouldn't be afraid to enter this venture because it is still possible to make money in real estate. This is because real estate is a cycle and cycles have some level of predictability, and with this, it is possible to earn a profit in your real estate business that can also run itself in the midst of constant changes within the real estate market.

In this game, it is important to be experienced in the basics so that you can make wise investment decisions. The basics include the tried and true techniques along with the strategies and systems that have worked in the past and are still working and will work in the future. When the real estate market begins to shift, Bacall Development wants you to have all the necessary tools in order to become flexible in this arena.


Leny Parker jul 18 16, 05:00
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Bacall Associates Travel Singapore: Touring the Top Destination of 2015

 

Singapore, in Malay, means “Lion City,” but it could also be called “Asia light.” There’s nowhere else where you can experience Chinese, Malay, and Indian cultures in such clean surroundings with an excellent public transportation system and hotels that meet Western standards. In addition, English is on the tongues of the locals and in the text of public notices and signs. It’s a convenient consequence of having once been part of the British Empire. For those reasons and many others, Singapore was declared the top travel destination of 2015.

Getting There

As a major Southeast Asian hub, Singapore offers easy travel by air, land, or sea from many cities around the world.

Singapore Skyline

 

By Air

After you deplane, you’ll understand why Changi International Airport often receives accolades as the best airport in the world.

  • Need to relax after your long airline trip? Lie down at one of the many of the full-body massage loungers available in the airport, or watch satellite programming from a video stations.
  • Get started on your shopping or catch a bite at over 300 retailers and restaurants.
  • Commune with nature by visiting gardens showcasing orchids, cacti, sunflowers, and more.
  • Watch films at a movie theatre, play video games on the entertainment deck, or let the kids loose on one of several playgrounds on-site.

These amenities are yours to enjoy even before you pass through immigration and customs. More fun awaits in the public areas, including the city’s tallest indoor slide and an aviation gallery with interactive displays.

The quickest way into town from Changi is on the Singapore MRT (Mass Rapid Transit). If you’re part of a group or toting lots of luggage, a taxi can be more convenient. Yet a third, and inexpensive, alternative is public bus 36. Also, if you have no luggage, you can take a free shuttle to the Changi Business Park.

By Land

Because Singapore rises from an island on the southern tip of the Malay peninsula, most land travellers arrive through the Woodlands checkpoint at the Causeway in the north. Another entry point is through Tuas in the west.

  • Long-distance buses are readily available, although no central bus terminal exists. In general, more money means a faster and more luxurious ride.
  • If a train is your preferred transport, you can disembark at the Woodlands for immigration checks.

By Sea

The city’s island location makes it a popular cruise stop for major international cruise lines. Star Cruises offers several itineraries to points across Southeast Asia.

  • Ferries to and from Malaysia and Indonesia dock at five ferry terminals, all of which have MRT or bus access to the city.

Essential Resources

The following lists some essential information you can use on your visit. If you have additional questions, find answers either on-line or in-person at the Singapore Tourism Board. Its visitors centres at Changi and several locations in town can help with Singapore hotel room reservations, attraction tickets, and tour bookings. They also offer free Wi-Fi.

History

Although the island was familiar to sailors as early as the third century A.D., legend has it that a local prince on a hunting trip founded the city in the 14th century after he encountered a lion-like animal. The less-romantic tale has the city being established as a trading port by Sir Stamford Raffles, then Lieutenant-Governor of what is now Bengkulu in western Sumatra.

 

Singapore village

The city prospered until 1942 when it fell to the Japanese, who remained in power until 1945. In 1946, Singapore became a Crown Colony that then merged with Malaysia in 1962. In 1965, the city separated from Malaysia to become an independent nation.

Climate

Located near the equator, Singapore basks in a tropical climate. Temperatures do not change much throughout the year, averaging 31 degrees Centigrade with a dip to 23 degrees at night. Expect rainfall nearly every afternoon and evening. November is the wettest month of the year, and February, the driest.

singapore outdoor fun

The monsoon seasons run from December to March and June to September, bringing with it thunderstorms that usually last under half-an-hour. However, the humidity can get so high that it can steam up your sunglasses when you walk from an air-conditioned bus to the sidewalk.

Getting Around

You’ll get around easily using the city’s public transportation system.

The extensive MRT puts most popular destinations within easy reach. You can buy a ticket for each trip, a top-up EZ-Link card that you swipe at entry gates, or a Tourist Pass that grants unlimited travel for one to three days. The trains are accessible to those in wheelchairs, dragging rolling luggage, or pushing strollers.

Taxis, which are scrupulously regulated, can take you where the subway doesn’t. Drivers must be Singaporeans who are at least 30 years old, speak basic English, and hold a vocational license. The meters tally a standard fare, but drivers can add surcharges, such as for travel during peak hours or after midnight, coming from the airport or travelling within the Central Business District, or using a credit card. You can ask the driver for an estimate of the cost before starting your trip. Then, get a receipt when you reach your destination.

The extensive bus system also accepts the EZ-Link card and, in many cases, the Tourist Pass. Otherwise, provide exact change to obtain a ticket when you board. You need a separate ticket for any of the private Hop-On/Hop-Off double-decker buses that ply the main tourist attractions, providing driving tours.

 

Singapore river taxi

Two companies handle commuting down the Singapore River. Their open-air bumboats run at 15-minute intervals during rush hour and 30-minute intervals at other times. Singapore River Cruise accepts EZ-Link and also has 40-minute cruises. With River Explorer, you can pay by the trip or spring for a day pass.

What to See

Each of Singapore’s neighbourhoods provides accommodations, eateries, shops, and sights of interest to any tourist. Pick any community to use as a home base, knowing that the rest of the city is within easy reach.

Orchard Road

If shopping for global brands is high on your To-Do list, then stay along the 2.2 kilometres of Orchard Road, the city’s most famous shopping thoroughfare. The temples, markets, and shop houses of the past have long-disappeared from to be replaced by glitzy hotels, cavernous eating complexes, and modern shopping centres. Choose the right accommodations and you’ll never have to venture into the heat of the sun. Just take underground passages to go from your room to different malls.

Orchard Road

ION Orchard is one of the area’s prime commercial meccas. The undulating glass facade and dedicated MRT stop easily distinguish it from competitors. Inside, you can browse through eight levels of luxury brands, including the largest Sephora store outside of France.

Take a break with Ion Sky, a viewing deck that’s 218 metres above street level. Its BEHOLD telescopes augment what you’re seeing with day and night views, historical pictures, and explanatory text. You can also descend to the basement level for a place at the 700-seat Food Opera, featuring a cast of 22 food stalls and four mini restaurants.

For more formal dining, Les Amis satisfies with classical French cuisine and over 2,000 wines, mostly from the Burgundy and Bordeaux regions. The restaurant has received numerous awards from the Forbes Travel Guide, San Pellegrino, and The Miele Guide. At Crystal Jade Golden Palace, you’ll most likely encounter a queue for its Hong Kong-inspired dim sum, while the Basilico Restaurant emphasises seasonal Italian fare either a la carte or in a buffet.

Colonial District

Most tourists remain within the confines of the Colonial District because it contains many of the city’s primary attractions.

 

Peranakan Museum

The National Museum of Singapore, which is the city’s oldest museum, is a must-see introduction to local history and culture. About six minutes on foot to the northeast lies the Singapore Art Museum, which collects modern and contemporary works from around the region. Nearby, stop for a drink at the Long Bar at Raffles, where the Singapore Sling was invented. Continue about a kilometre south to the Asian Civilisations Museum, a repository for materials from China, Southeast Asia, South Asia and West Asia.

Shadowing the riverbank is Clarke Quay, where historical warehouses have transformed into trendy restaurants and dance spots. Coriander Leaf Bistro, for example, delights patrons with dishes from India, Japan, Thailand, and the Middle East. Among nightclubs, Zouk tops the list by showcasing international DJs, as well as themed rooms. Other riverside haunts include the more laid back Robertson Quay to the west and Boat Quay across the river, known for its traditional Chinese shop houses, which have become pubs and eateries.

Another waterside locale is Marina Bay, which takes pride in the futuristic architecture of its buildings. The Sands Skypark towers over other skyscrapers and features an infinity pool and unmatched views of the city. Blossoming below are the 101 hectares of Gardens by the Bay. This centre for plant life hosts Mediterranean and subtropical flowers, as well as a cloud forest under gigantic glass atrium domes. If you’re not afraid of heights, walk among the 50-metre high steel treetops of the Supertree Grove. For even higher views of the city and the bay, Level 33 calls itself the world’s highest urban craft brewery from its perch atop the Marina Bay Financial Centre.

Chinatown

If you look beyond the hipster bars and fashion boutiques of Chinatown, you can still find tea houses and apothecaries in the historic shop houses remaining there.

 

Chinatown Singapore

 

The Maxwell Road Hawker Centre is considered by many to be the best food court in the city. Locals know that of its 100 stalls, the ones with the longest lines serve the best dishes. You can wait up to 45 minutes for some Tian Tian Hainanese Chicken Rice or the thick and satisfying Zhen Zhen Porridge, made from rice and your choice of meat.

If you’d rather feed your spirit, visit the Buddha Tooth Relic Temple and Museum, where ornate and colourful statues guard its revered treasure. The website features live streaming of services for those who’d like a look before making the trip.

To soothe your body, try some traditional balms, ointments, and oils produced at Chop Wah On, which was established in 1916.

Tea Chapter, which was once visited by Queen Elizabeth II, can educate you on the finer points of Chinese tea appreciation and sell you teas online or at its store.

Little India

Little India started in the 1840s as a horse race course. The pastime eventually gave way to the cattle and dairy trade, which was managed by Indian workers. When the animal trade declined, the workers remained to build commercial establishments, residences, and temples.

 

Little India, Singapore

The ornate Sri Veeramakaliamman Temple, the most famous place of worship, is dedicated to the Destroyer of Evil. Although built in 1881, it’s surprisingly not the oldest Hindu place of worship in the city. That distinction belongs to the Sri Mariamman Temple, which came up in 1827 and is located in Chinatown.

If jet lag is keeping you awake at midnight, search for bargains at the Mustafa Centre, which is open 24 hours a day and sells jewellery, household appliances, clothing, electronics, and supermarket goods.

The Banana Leaf Apollo is only open for 12 hours a day. It serves favourites like Fish Head Curry, Chicken Masala, and Garlic Naan (a flat bread) and serves meals on banana leaves instead of plates.

Kampung Glam

The Malay word for village is kampong, which clues you in that Kampong Glam was the old Malay district. The Gelam(Paperbark) tree, which was important to shipping, once grew here in abundance. The neighbourhood attracts the followers of Islam from such national origins as Malaysia, Indonesia, and the Middle East as well as tourists of every religion.

 

Kampung glam singapore

For an overview of the area’s history and culture, visit the Malay Heritage Centre, which displays interactive exhibits in the former residence of a sultan.

The golden domes of the Sultan Mosque beckon the Muslim faithful to prayer five times a day. You’re welcome to take a tour with multilingual docents, but you must remove your shoes and, if you’re not properly attired, borrow a robe at the counter.

One of the local specialities is murtabak, a doughy flat bread filled with mutton or chicken, egg, and onion, and served with a side of curry sauce. Watch it being made on the ground floor of Singapore Zam Zam, or eat an order on the air-conditioned second floor. The long waits match the eatery’s longevity. It’s been around since 1908.

Northern Singapore

The green nature preserves of Northern Singapore offer respite from the centre’s steamy concrete sidewalks and crowded shiny skyscrapers. The Central Catchment Nature Reserve is the largest in the country, ranging over 2,000 hectares of forest. Forest trails, boardwalks, and a Treetop Walk let you experience the flora and fauna with minimal impact.

Central Catchment Nature Reserve

Most travellers to the area end up at one or more of these three animal parks.

  • The Singapore Zoo allows rain-forest creatures to wander their natural habitats but remain safely separated from visitors by ravines and moats.
  • The River Safari focuses on animals from six world rivers, including the Ganges, Congo, and Mississippi. Two giant pandas, gifted by China, make their home here.
  • The Night Safari is open only in the evenings so you can marvel at nocturnal creatures from Asia and

Africa.

Public transportation in Northern Singapore is spotty and time-consuming. The most efficient way to travel is by taxi. If you’re only heading for the zoos, Safari Gate offers dedicated bus service from several city hotels.

Sentosa Island

Deserving a weekend on its own, Sentosa Island is a resort island featuring attractions, hotels, restaurants, and a casino. Although you can reach it on foot, by bus, or by light rail, the most unique method is to take the Singapore Cable Car, which balances on a cable held up by high towers. Getting around the island means taking a bus that plies circular routes, or the beach tram that travels on the sandy shores.

 

Sentosa Island (Singapore)

 

Three attractions will please admirers of the life aquatic. The S.E.A. Aquarium displays over 100,000 marine animals in 49 different habitats. Adventure Cove is a water park that immerses you in a coral reef or tropical grotto. To personally interact with Indo-Pacific bottlenose dolphins, participate in one of the programs at Dolphin Island.

The island’s largest attraction is Universal Studios Singapore, the Southeast Asian version of theme parks located in Hollywood and Orlando in the USA and Osaka, Japan. One ticket gets you into all the rides and shows in seven zones, including Hollywood, Ancient Egypt, and Sci-Fi City.

Other sights on the island include a 24-hour casino, beaches, historical forts, a trapeze school, and an evening water and light show. To avoid having to take out your purse at each point, buy a day pass to save time and money.

Events

Singapore’s many cultures promise a year full of varied festivals and activities. If you plan on visiting during these events, you’ll score the best accommodations only if you book far in advance.

 

Singapore National MuseumDuring Night Festival 2012

 

First Quarter

Traditional festivals crowd January through March, but because their timing depends on lunar or non-Western calendars, their dates are never fixed.

  • Chinese New Year brings out parades, fire crackers, and family feasting. Homes and offices burst with lanterns, ribbons, and symbols based on the Chinese zodiac animal that’s being honoured for the year.
  • Thaipusam is marked by a large and colourful procession to honour Lord Subramaniam, the ever-merciful god. Celebrants spend the month before consuming a strict vegetarian diet to help free the mind of material need and release the body from physical pleasures.
  • Art Week celebrates the visual arts with nine days of fairs, exhibitions, and gallery openings, which are attended by artists from 29 countries. The festival commissions special projects designed to explore local art.

Second Quarter

April to June sees the number of visitors soar as they attend international events set in Singapore.

  • During the Dragon Boat Festival, teams of 22 rowers from around the world paddle furiously in long, narrow boats that are beautifully decorated with dragon heads. Mesmerising drumbeats spur their path to ultimate victory.
  • The Great Singapore Sale offers two months of deals on every imaginable consumer product. Check out the website for a list of participating merchants and their offerings.
  • The World Street Food Congress brings up to 40 street food masters, and thousands of aficionados, to a gathering of treats from hawker stalls, street carts, and food trucks. A panel of speakers present on topics, such as the importance of street food and the challenges of operating a hawker stall.

Third Quarter

The secular and the sacred get their due from July to September.

  • National Day celebrates the country’s independence with a major parade, flags, performances, and a fireworks display.
  • The Singapore Grand Prix thrills crowds with nightly races of Formula 1 cars on the streets of the city. Spectator packages can include grandstand seats, pit passes, and hotel suites.
  • Feasting and new fashions highlight Hari Raya Aidilfitri, the end of Ramadan and its dawn-to-dusk fasting. Among the special dishes brought out for the festivities are rice cakes, spicy beef stew, and chili paste.

Fourth Quarter

October to December is not just about Christmas and New Year’s Eve.

  • Deepavali is the Hindu celebration of good over evil, heralded by the lighting of oil lamps. Residential doorways receive colourful pictures that are painstakingly created with rice, flour, or petals.
  • ZoukOut is the world’s only sunrise beach festival and is held at Sentosa Island’s Siloso Beach. An expected crowd of 40,000 dances to the electronic music performed by over 20 international and local artists.
  • From mid-November to the end of December, Christmas On A Great Street decks Orchard Road with decorated trees and thousands of lights. Staged areas encourage photography with visitors who can then share their efforts on social media.

Leny Parker aug 15 16, 03:58
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Bacall Associates Travel guide to Singapore



Singapore is a bustling hub of culture, food, and all around good vibes.  It’s the most modern city in Asia.  It’s vibrant, it’s energetic, and it always leaves me fascinated. If you think New York City is busy, just wait until you see Singapore.  People are always in a hurry and they walk really fast (they are actually ranked the fastest walkers on earth).  It seemed like everything was happening in fast motion, which always kept me on my toes!

What to do in Singapore? Just walk around the city and you will find unexpected treasures everywhere. I am talking about incredibly modern architecture, shopping malls with river boat tours running thru them, surprisingly cheap street markets, beautiful botanic gardens surrounding the city, hawker centers (huge outdoor food courts) on every block and much more.

Why is everything so clean in Singapore? Well, Singapore has some of the strictest laws in the world.  There are street signs all around the city reminding everyone not to litter, smoke, chew gum, run, spit, etc.  If you don’t follow the rules, then you must pay a steep fine.  But nearly everyone obeys the rules, which is why Singapore is also of the safest cities in the world. Everything from the metros, malls, restaurants and residential buildings are so clean that you can eat off the floor!

Despite being a densely populated city, the metro system is VERY easy to figure out and there are taxis all around that are pretty cheap to use. After being in Singapore for just a few hours, I was already confident enough to navigate myself around town.  All the signs are in English (and most people can speak/understand English), so it’s almost impossible to get lost.


Leny Parker may 26 16, 03:53
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Bacall Associates City break guide to Singapore



Because Singapore is celebrating its 50 year of independence with parties and openings aplenty (singapore50.sg). Come Q3-Q4, the six-starred Patina Capitol Singapore - with architecture by Pritzker Prize Laureate Richard Meier and interior by Jaya Ibrahim - will debut in two restored heritage buildings in the Civic District.

And in November, the National Gallery will open on the grounds of the city’s most iconic buildings - the former Supreme Court and City Hall; with a combined floor area of 60,000 sqm, it will house the largest collection of South-east Asian art in the world. Foreigners holding travel documents from certain countries require a visa to enter Singapore. See the Immigration & Checkpoints Authority website.

Discover for yourself what life is like in one of the world’s most affluent cities. While S$500 a pop meals are not hard to find, it’s completely possible to eat like a king without spending more than S$5 to S$10 per head. Witness how the locals make the most of their lives in a city known for its draconian laws and apparently “unhappy” citizens. It will change the way you view the little red dot.

Weather-wise, there is no “best time” to visit Singapore. Known for its year-round warm and humid weather, the city’s temperature hovers between 24C in the mornings and evenings and about 31C in the daytime. From November to January, the temperature dips slightly with the onset of the wet monsoon season during which it’s wise to pack a brolly.


Leny Parker may 30 16, 04:58
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Bacall Associates tips for making travel more affordable



Some companies understand this need of every individual, that's why they're giving their employees free trips to help them rest for a while to help them work more efficiently once they return. However, not all companies are like this because they want their employees to work more for them but pay them less. That aside, Bacall Associates guarantee that traveling can be really inexpensive, and fun and rejuvenating at the same time.

Do you love to travel so much but you don't have enough time and money to do it? Worry no more because Bacall Associates will share some money-saving tips that can help you travel to the place you want. You can trust the organization’s judgment because it is a renowned boutique PR, marketing and sales support agency that specializes in travel at the top end of the market. After reading this article, you will never excuse yourself from traveling anymore.

Stay in youth hostels

If you’re a young traveler, it’s often a good idea to stay in youth hostels to save money. Don’t let yourself drown into the wrong ideas or myths about youth hostels because this kind of place allow young souls to see the world without spending too much money since they're inexpensive to stay in. You'll also get a chance to meet new people who are doing the same as you. But since you're staying in a youth hostel, you should practice extra caution because of safety reasons.

Book in advance

If you can handle your trip well in advance, then it's a good thing because this will give you the best pricing especially if you're going to travel during holidays. Bacall Associates always recommends booking in advance to make sure that you can get the best discounts where you can save up to 80%.


Leny Parker may 3 16, 04:13
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Beach holiday tips from Bacall Associates



Clearly, there are really plenty of beaches to choose from, and each one of those offers exceptional services. Ask your relatives or your close friends for some ideas, or just browse the net and trust the results shown by Google. Do not choose a beach that’s exclusive for couples or singles if you’re intending to have a holiday with your entire family. To get a fresh experience, you can also choose a “virgin” beach or a less crowded and quiet beach. Your loved ones will really take pleasure in the serenity of such places, and you’ll be able to do activities by yourself without bothering other people. Secret beaches are amazing! And Singapore has a few kind of these beaches and they’re really beautiful.

You and your loved ones should have a place to stay in if you’re planning to enjoy the beach for several days. You can choose between resorts within walking distance of the beach or resorts located by the beachfront.  Choose the one that is the most convenient for you and your family, and offers amazing beach accommodations.

Your loved ones will surely love doing different kinds of activities throughout your beach holiday, which means you need to choose a beach that provides an incredible collection of activities. Bacall Associates suggests that you should arrange everything and plan ahead of time. Paying in advance could also be an alternative so that you will not trouble yourself bringing a substantial amount of money to the beach. Before booking, do not forget to inquire if those activities are accessible during your stay.

You need to note that selecting the ideal time can also be significant. You should be aware that public holidays and peak season mean crowded beaches. Fully booked airports and road traffic are some of the hassles you should be worried about. With one of these scenarios in hand, you need to have the ability to make everything right for the holiday. Do not forget that selecting the most convenient time for your family is very significant.

Bacall Associates recommend you to pack light and right. Girls usually plan to pack their stuff in advance than boys, but nevertheless, it would be better if packing in advance will be planned by everyone. With this, you’ll not forget to bring important things with you. To properly arrange your things, you should create a list of the things you’re going to bring such as a sunblock, hat, charger, reading materials, etc.


Leny Parker apr 25 16, 05:19
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Bacall Associates marketing plan using social media



Bacall Associates views social media as an excellent helping tool to several business owners. It can help you with your public relations as well as fostering your integrated marketing communication (IMC) plan. Bacall is known for their cost effective integrated public relations, marketing and sales campaigns in the United Kingdom, Asia like Singapore and Hong Kong.

It's critical to have an IMC plan first before you start communicating with the world about your company according to Bacall Associates. It may contain different approaches on how to communicate your business with your target audience. It can also be a powerful guideline to marketing teams during implementation to reduce any concerns and to prevent any internal disagreements between stakeholders.

Social media is considered essential to any IMC plan these days whilst your IMC can use several different communication mediums such as content marketing, public relations, advertising and social media. Bacall Associates found the impact of social media on the following areas, which proved that it could improve your IMC plan.

Public relations (PR)

Social media has lessened the pressure on PR pros over the past few years because it offers great benefit and easy accessibility to them. They can get a comment out within minutes of the news breaking with social media, its speed and relevance are really remarkable. Your social media audience should be connected to your sources.

Advertising

Social media made a huge change in the world of advertising today because it can specifically target your audience, easily measure your social media advertising ROI, and immediately make changes to your advertisements, that's why business owners put big advertising budgets on social media nowadays.


Leny Parker may 12 16, 04:23
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Bacall Associates 21 years of commitment to their clients



Do you want to add more vivacity to your PR campaigns? Do you need more flavor to your marketing? Do you need an upgrade to your campaigns? Bacall Associates in Singapore is the place to be for all your needs! It is a boutique public relations, marketing and sales support agency specializing in travel at the top end of the market. Bacall Associates is one if the most respected PR companies around the globe. Reviews reveal that its clients are proud to be a part of such thriving company. According to them, Bacall’s competence and professionalism are beyond compare.

The team of Bacall Associates also provides ingenious and fresh story ideas with their impressive ability and superlative drive. They have an in-depth knowledge regarding marketing and sales, public relations, and travel. They’re straightforward and dependable individuals who are dauntless and can face demanding challenges. The company is always enthusiastic in launching and maintaining profiles for airlines, destinations, hotel groups, luxury development, resorts and health retreats, and travel companies worldwide. Bacall Associates’ clients strongly believe that its nonpareil positive attitude is what makes them a successful company because it allows them to accomplish any difficult tasks with an optimistic mind.

The company also offers great assistance to their clients as well as the expertise in the field of all things luxury. They have the capability of drawing on a broad range of media and industry contacts. The team of Bacall Associates is also known for their punctuality because they never failed to answer every inquiry of their clients in a timely manner. No wonder why the company has garnered a lot of clients that’s consist of aviation and infrastructure, along with some of the best hotels in the world such as the Burj Al Arab in Dubai.

Bacall Associates has a great network to all pertinent media, travel trade and social authorities that’s why they always follow a proactive approach to the market. The company has the perfect method and knows the most effective ways of acquiring the best media response. It also established small niche operators in the marketplace and formed PR strategies for major tourist boards and travel companies. Bacall succeeded in securing a major consumer award for one of the Hilton’s resort properties. It has an attentive and creative team that’s dedicated in reaching the company’s objectives, and achieving particular public relations goals of the clients and driving the business at the same time. They also deliver a lifestyle edge to their work to add interest to their campaigns and guarantee the reach of the right audiences for their clients.


Leny Parker mar 7 16, 03:39
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Bacall Associates using social media techniques for public relations



Today, several business owners engage in social media to improve their brand image; in the past, these platforms were only used for personal reasons.

Bacall Associates – a boutique sale, advertising, and PR support agency - will share a few techniques where you can use social media to boost your company's public relations.

Create good content

Make sure to publish a social media friendly content that the customers will surely buy, share and value. Incorporating case studies in your content could add value to your post because they're one of the strongest quantifiers you can use on the internet. They also provide a concise and clear data along with a perspective on the results. They should be presented in the right method to get an emotional reaction from your potential customers, which may cause direct involvement and possible sharing. Case studies are often shared by leading media outlets provided by businesses of different sizes and influence. You can also include videos or pictures to add life to your content. Publishing great content can improve your brand image and PR.

Make your brand caught bloggers' attention

Seeking bloggers' coverage can also help you boost your brand. The connection between public relations and social media known as the blogosphere serves as one of the most important factors for bloggers. Bacall Associates also affirmed that most bloggers are actively using social media platforms nowadays, and many of them are being carefully monitored by journalists.

Use social media to connect with the press

Since they can get a boatload of information on the web, the press has made the internet their home throughout the years. Major publications are now using Reddit to source fascinating stories while major news outlets are covering Twitter through the use of hashtags and trends.

It is now quick to connect with the media using social media platforms. If you have a great story to cover and use appropriate social media tagging and hashtags, it is possible to get a solid media coverage.

Bacall Associates now in Singapore is involved in this practice for several years now and they've been using social media to heighten their influence to their customers. The impact of social media on public relations indeed brought remarkable change to this practice, which helped many businesses around the world to enhance their brand image.


Leny Parker may 18 16, 03:40
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Bacall Associates Effective PR campaign tips



The phrase "With great effort comes great reward" never gets old to Bacall Associates. This phrase serves as their inspiration to provide great services to their clients. They make sure that they're giving their best in everything they do. The same can be applied to you because you just need to exert great effort to achieve effective PR campaign.

Along with other business owners, you want to increase your visibility and reach your target market, right? Then content and execution will be your saving grace. Remember that those are important to make sure that your PR campaign will not fail.

To make your PR campaigns effective, you need to consider the following in order to help you achieve success.

A crystal clear goal

It's apparent that it should be on the top of the list because without a goal, you can't score. You and your audience may become confused if you don't have a clear purpose for your campaign. Your answer to the question, "What do you want to achieve for your brand?” should be definite and clear. Keep in mind that this will be very important to you because this will serve as your steering wheel in driving the road to success.

Right audience

You should reach the right audience for your brand. Considering your potential media outlet's audience and tone is important. Make sure that your content matches them and is appropriate. To target different types of media, you should create different pieces of content such as press releases, content marketing articles, and creative media kits. But remember, spamming irrelevant content is not good for your brand's image, so avoid doing it to everyone on your contact list. Publishing your content may not be enough, so it's better to put more effort on your side and do your best to communicate the right message to the consumers.


Leny Parker mar 15 16, 04:11
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